Paid Social Media
and Strategy
Berlin // Cape Town
My Services.
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Need help running your social media ad campaigns?
. Plan, execute, and optimise paid online marketing activities across various channels, my focus lies on Meta (IG & FB Advertising).
. Full funnel approach, conversion ads, lead generation and great ROAs on all of the above.
The channels I specialise in:
. Facebook and Instagram advertising
. LinkedIn advertising
. Google Ads
. YouTube advertising
. TikTok advertising
. Pinterest advertising
. CRM Marketing
What else I can do for you:
. Technical set-up of channels and advertising platforms
. Target audience creation and optimisation
. Monitoring the performance and continuously optimising the campaigns based on a data-driven approach and learnings from multiple A/B tests
. Tracking, analysis and KPI reporting on campaign performances
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Need help managing your social media for your business?
I’ve developed a keen interest in Digital Strategy: to create a strong online presence with a variety of digital tools, increase audience reach and engagement, drive website traffic, acquire quality sales/leads and ensure long-term customer loyalty. My aim is to grow a brand with a unique purpose within the digital space.
What I can offer:
. To create a paid and organic social media strategy for your brand (content strategy, target audience creation, analysing and perfecting your brands social presence)
. Best practice tips and tricks for your creative assets and social media channels
. Creating and managing a social media schedule (doing all postings and strategy)
. Creating and managing an online community on all social channels
. Doing and maintaining any technical setup (I have direct contact to Facebook).
. Providing social qualitative and quantitative insights where needed
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. Customised Workshops for small to large groups up to 10 people max.
. Tailored to exact needs of your brand, by analysis of your online presence
My aim
Is bringing knowledge to the pros and cons of social media, what social media means, how it can benefit your brand, the do’s and dont’s, top tricks, the algorithm basics as well as more technical workshops on how to collect important data and insights to cater for your market. The focus is on paid advertising platforms such as the Facebook Business Manager, Linkedin Ads, Tiktok Advertising and Google Ads. You will learn the basics of running your own ads on these platforms.
Types of workshops I offer:
Social media best practice (insights, creative assets, algorithm etc)
Facebook Business Manager, performance marketing basics, how to create a social media ad campaign
Workshop references:
Freie Universität Berlin
Innervisions Record Label
Merlin Group DACH
Lego Land
Dungeon
Madame Tussaud
About me
I love helping brands not only be seen, but also sell out online!
My name is Victoria Daniel, I have a data driven, goal oriented creative mind. I am a digital marketing consultant with 7+ years of experience in digital marketing, strategy (account executive) and senior project management. I have a double nationality, German and South African and am quadrilingual (fluent in German, French, English and Afrikaans). I’ve had the privilege of working in marketing with many brands all over the world in industries such as music, fashion, events, e-commerce, beverage and more. I also specialise in social media advertising (PPC and Paid Search).
I am a certified Online Marketing manager at Social Media Akademie© DE
I have a Bachelors degree in marketing and communications at the Université Lyon III, France
This is how I can help you…
Content Marketing
SEO
Social Media Strategy
Social Media Management
Pay per Click advertising
Influencer Marketing
Display advertising
Community Management
Full Funnel Advertising
E-mail Marketing
Project Management
CRM Marketing
Work I’ve done
Music
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Fashion
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Entertainment
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E-Commerce
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Beverage
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Music 〰️ Fashion 〰️ Entertainment 〰️ E-Commerce 〰️ Beverage 〰️
Clients
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Project and production management of the 1 month event in:
have a look here -> Berlin 2018 Funkhaus
have a look here -> Paris 2015 La Gaite Lyric
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Set up of album release campaigns for BMG Germany for the following artist in 2022:
Alt J
Bryan Adams
Bloc Party
Will Linley
Johnny Cash
Carlos Santana
Kylie Minogue
and more…
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Developed the 2020 online marketing analysis and strategy for 4 brands within Innervisions:
2. Temporary Secretary Booking agency
4. Muting the Noise Record Store and Distributor
I did Social Media Consulting and paid social campaigns for releases and events.
Two workshops were conducted on Social Media 101 and the basics of PPC Advertising (Meta Business Manager)
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Dojo Advertising Agency - Berlin
Digital project management in 2019 for Coca Cola Carbonate music and events, main focus was on social media.
Two Sides Record Label assistance.
Apache 207 artists Fashion week event management for his single release
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A creative digital studio based in Berlin. Work I did under the agency included the following:
Running Meta campaigns for artists
Website digital project management
Tour and album release campaign management
Social Media management
Email marketing
Tour and album release campaign management
Social Media management
Email marketing
Digital project management for social media campaigns
Siriusmo Music
Album release campaigns on SM and email marketing
Neue Meister Records
Album release campaigns on SM and email marketing
Berlin Classics Records
Album release campaigns on SM and email marketing
Wanderlust Yoga Festival
Ticket sale campaigns on SM
And more..
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I did the following for the Rone Music 2020 Album release: social media strategy and paid advertising for the record label Infiné Music based in Paris.
I consulted on the social media advertising strategy for a big budget campaign for the American and European market.
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Influencer Marketing for Hugo Boss’s new retail experience store in Berlin in 2018.
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Morefire is a Cologne based online marketing agency. I mainly did Meta and LinkedIn advertising with goals such as lead generation and full funnel advertising.
This included weekly and monthly reporting. B2B and B2C online advertising for the following brands:
WDR Deutschland
TÜV
Solid Power
Q-Beyond
and more…
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I Like Visuals is a Berlin Based creative agency who I have worked for several times, one of the bigger projects in 2019 was for:
Social Media consulting and Social Media workshops done for the marketing team of the following brands:
Lego Land Discovery Centre
Madame Tussaud
Dungeon
Sea Life
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ToyTonics is a Münich based Record and Fashion label. I worked for them for a couple of years doing the following:
Social Media paid advertising on Facebook & Instagram. E-commerce sales optimisation with tracking and conversion campaigns mainly on Meta.
Instagram shopping and e-commerce sales as well as album releases for:
COEO Music
Kryptox Jazz
ToyTonics
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A well known and established university based in Berlin, I did social media consulting and conducted a social media strategy and PPC advertising workshop to the marketing department for them in 2019.
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I managed several Oliver Koletzki Album release campaigns in 2020 and 2021- Youtube and Meta advertising.
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Römer Wildberger is a Berlin based advertising agency.
I did lead generation and full funnel advertising as well as set up channels and all social media management for their client Al Capone from the Dannemann Group.
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Based in Berlin, I did the following work for Michelberger Hotels famous monkey coconut water The Fountain of Youth:
Workshops for the in-house team on social media 101 as well as the basics of performance marketing on Meta.
Set-up all social media channels and PPC platforms
Consultation on strategy for social media channels, with focus on Meta and influencer marketing
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''Creative industry experience''
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''Track record of proven results and conversions''
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''Over 7 years experience in social media''
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''A quality marketer''
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''Technical know-how to drive successful sales''
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''Hybrid between creative and technical knowledge''
